What’s the appeal of cuddly toys? According to some psycho-academics, stuffed animals have proliferated in our post-industrial lives and have achieved an emotional status that results from the industrialisation, urbanisation and commoditisation of consumer society.They embody aspects of the pre and post-colonial world in their material, psychological and geo-political roles. Cuddly toys defy ideology, but as an industrial commodity form, they do have a traceable history.They are imbued with meaning by those who own them.They are a fetish and a fixation of our own making and design.
Umm, yesss! That just proves that some people really need toys and games to chill out a bit more! It’s likely that the same geek who came out with that psycho-babble is a bloke first of all and is also a secret (or perhaps not so secret) fan of Star Wars. Gifts for him that reinforce the fetishisation of modern society therefore would begin with the line: a long time ago, in a toy factory far, far away.Star Wars stuffed and cuddly toys!
Not sure just how they would fit into the analysis of the enduring psychological appeal of stuffed animals – especially when one of them is a stuffed R2D2 robot.To complicate things even more, the intergalactic troupe will make appropriate sounds when squeezed. Darth Vader rasps away like an asthmatic, Yoda spouts quasi-wise utterances that make more sense than some psychological papers and Chewie bleats out his growl-like moan. They may be horribly post-modern, but they’re also eminently cuddleable and curiously cute.
Cuddly Toys are also eminently suitable for birthday gifts, especially for a compassionate soul who simply wants to keep the peace. If you have that character and nature, you were probably born in the Chinese year of the Pig which recurs every 12 years. The Pig is a fun and enlightening personality blessed with patience and understanding.So what better post modern fetish for them than a cuddly Wild Boar with a snuffly snout and cute tusks peeking out from under their bottom lip. That may be shameless addiction to a flawed ideological premise, but then it’s not quite so comforting to snuggle up in bed clutching a copy of the works of Søren Kierkegaard.
Yoda recording for TomTom GPS - behind the scenes
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